July 13, 2022

Knowland: Meetings and Events Up 334% YOY in June


According to Knowland's monthly meetings and events data for June, the industry reported an increase of 334 percent over June 2021 and a 16.6 percent increase from May.

The average number of attendees per event for June was 117, compared to 59 in June 2021 and 89 in June 2019. The average space used for events over the month was 3,073 square feet. Meetings in June 2021 averaged 2,509 square feet and 3,710 square feet in June 2019. Proportionally from a per-person perspective, 2022 meeting space used averaged 26 square feet per person as opposed to 42 square feet per person in 2021 and 42 square feet per person in 2019.

The top five growth markets compared to May (in order) in June were Chicago, Boston, Los Angeles, Cleveland and Salt Lake City.

The corporate segment represents 62.2 percent of meeting and event business, with technology, healthcare, and financial/banking taking the lead as the largest industry groups. From a recovery standpoint compared to June 2019 levels, online retailer, urban infrastructure, sports entertainment/media, packing/shipping, and tobacco are the segments at the highest level of recovery capture in June of 2022.

“June continued the growth we have seen in the past few months," Knowland Chief Product Office Kristi White said in a statement. "Typically, there is a minor decline in event volume from May to June. So a 16.6 percent growth month-over-month illustrates the continuing strength of recovery for the U.S. Additionally, the biggest growth appeared in the Top 25 Markets and smaller markets outside the tier-one cities which indicates growth is being seen all across the country and not just in the biggest metro areas.”

Copyright 2022 Questex LLC. All rights reserved. From https://www.hotelmanagement.net. By Esther Hertzfeld.

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