Visit Orlando announced the destination welcomed 76.7 million visitors in 2025, a 1.8% increase over 2024 and the highest visitation total in the destination's history.

Domestic visitation grew by 2.2%, reaching 70.3 million visitors — also a record. Visits by Floridians increased by 3.4%; however, the domestic visitor mix remained predominantly out-of-state. Overnight visitation remained strong, accounting for 70% of domestic visitors, or 49.2 million travelers, representing a 1.8% year‑over‑year increase. International visitation totaled 6.3 million visitors in 2025, down 2.4%, or approximately 156,000 visitors, largely due to a decline in travel from Canada.

Canada remained Orlando's top international market, despite a 13.3% decline from 2024, attracting 1.1 million visitors in 2025. The U.K., Brazil, Mexico, Colombia and Argentina complete the list of top international markets for the region.

Several markets also reached new record highs, including the U.S, Mexico, Colombia and Japan, all of which partially helped offset softer performance from Canada.

Top Five International Origin Markets — 2025

• Canada: 1,119,300 (down 13.3%)
• United Kingdom: 933,500 (up 2.8%)
• Brazil: 736,300 (up 5.6%)
• Mexico: 458,500 (up 4.6%)
• Colombia: 360,000 (up 5.0%)

Overall, Orlando's visitor mix in 2025 continued to skew toward leisure travel, representing 81% domestic leisure visitors, 10% domestic business travelers and 8% international visitors. The group meetings segment showed strong momentum, increasing 3.1% year over year to reach 5.8 million visitors.