July 24, 2020

ROI Report

TRIPinfo.com

Actual 12-Month Content Marketing & ROI Report


Featured
Content Marketing
Impressions
Current Month
Campaign To Date
TRIPinfo.com
24/7/365 Online
Home Page Display:
December 2019
4,899 35,487
Weekly
Newsletters
05/20/20, 04/08/20, 03/11/20, 01/15/20,
11/20/19, 09/11/19, 07/17/19
0 8,194
Quarterly
Digital Magazines*
Meetings, Maps, Lodging, Festivals 104 3,729
Total Impressions 5,003 47,410


 
Clicks
Current Month
Campaign To Date
Clicks to your website and video from TRIPinfo 145 2,109
The USA travel industry average CTR is 0.05%.
Yours is 89x that.
Click-Thru Rate = 4.45%
Confirm Your Clicks: Search your Google Analytics > Reports > Campaigns > All Campaigns > TRIPinfo


Media Package
Investment
Cost-Per-Click
Campaign To Date
12-Month Wide Skyscraper, Mobile Adhesion Banner & Video on Market & Destinations Pages + Text Ads on Market, Tables, Tour Index & Video Index + 1/4-Page Ad Each Issue of Quarterly Digital Magazine + 6 Newsletter Features
Campaign Start 07/2019; $6,500 Annual Buy
$3.08 $6,500

*ISSUU reports real Impressions for Digital Magazines (more detail than Distribution).
TRIPinfo utilizes respected web analytics from the following sources:
Amazon Web Services Google Analytics issuu SendGrid





ROI Summary Report

ROI SUMMARY REPORT
MONTH 2020/07 IMPRESSIONS ADVERTISER CLICK-THRUS INVESTMENT REPORT
    TRIPinfo.com NEWSLETTERS DIGITAL ISSUES TOTAL IMPRESSIONS CLICKS   CREATE ALL
ADVERTISER End Date Current To Date Current To Date Current To Date Current To Date Current To Date CTR Cost/Click To Date  
Las Cruces 2019/08                           CREATE
Big Spring CVB 2019/10                           CREATE
Laurel Hall 2019/10                           CREATE
Visit Plano 2019/10                           CREATE
Forsyth CVB 2020/01                           CREATE
Heritage Tours 2020/01                           CREATE
Hotelplanner.com 2020/01                           CREATE
IFEA 2020/01                           CREATE
Outlets at Tejon 2020/01                           CREATE
Visit Myrtle Beach 2020/02                           CREATE
Martinsburg-Berkeley 2020/05                           CREATE
Linville Caverns 2020/06                           CREATE
NARM 2020/06                           CREATE
Alpine Helen 2020/07                           CREATE
Explore Boone 2020/07                           CREATE
Georgia State Parks 2020/07                           CREATE
Kentucky State Parks 2020/07                           CREATE
Lake Cumberland 2020/07                           CREATE
Middleton Place 2020/07                           CREATE
Thoroughbred Country 2020/07                           CREATE
Visit Mooresville 2020/07                           CREATE





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