July 24, 2020

ROI Report

Actual 12-Month Content Marketing & ROI Report

Featured	Content Marketing	Impressions
		Current Month	Campaign To Date
TRIPinfo.com 24/7/365 Online	Home Page Display: December 2019	4,899	35,487
Weekly Newsletters	05/20/20, 04/08/20, 03/11/20, 01/15/20, 11/20/19, 09/11/19, 07/17/19	0	8,194
Quarterly Digital Magazines*	Meetings, Maps, Lodging, Festivals	104	3,729
Total Impressions		5,003	47,410

	Clicks
	Current Month	Campaign To Date
Clicks to your website and video from TRIPinfo	145	2,109
The USA travel industry average CTR is 0.05%. Yours is 89x that.	Click-Thru Rate = 4.45%
Confirm Your Clicks: Search your Google Analytics > Reports > Campaigns > All Campaigns > TRIPinfo

Media Package	Investment
	Cost-Per-Click	Campaign To Date
12-Month Wide Skyscraper, Mobile Adhesion Banner & Video on Market & Destinations Pages + Text Ads on Market, Tables, Tour Index & Video Index + 1/4-Page Ad Each Issue of Quarterly Digital Magazine + 6 Newsletter Features Campaign Start 07/2019; $6,500 Annual Buy	$3.08	$6,500

*ISSUU reports real Impressions for Digital Magazines (more detail than Distribution).
TRIPinfo utilizes respected web analytics from the following sources:

To view all articles, check out the Internet Travel Monitor Archive