New data from SiteMinder reveals that domestic travel continued to gain share across the U.S. in 2025, with 77% of arrivals from within the country, up from 73.78% the prior year.

This aligns with the global data from SiteMinder’s Hotel Booking Trends, based on more than 130 million hotel bookings, which shows domestic bookings gaining share in multiple major markets, such as Canada––where these increased to 66.79% from 59.23%–– Germany (up to 68.33% from 64.66%), France (47.23% vs 44.68%) and Spain (40.93% vs 39.65%).

SiteMinder’s list of top 12 booking channels for U.S. hotels reflects this stronger home-market demand, with Expedia Group, popular with U.S. travelers, moving into first place for the first time since 2021. Expedia also finished 2025 as the leading channel in Canada and Mexico for a second consecutive year, marking the first time since 2020 that it has held the number-one position across all three major North American markets.

Direct bookings via hotels’ websites once again ranked third among the top 12 booking channels in the U.S., despite predictions that these may be either eroded or amplified by AI.

OTS Globe, a Germany-based B2B distribution channel, was the fastest-growing booking channel, climbing to eighth from 11th on SiteMinder’s top 12 list. Meanwhile, the fintech-inspired travel app Hopper rose from 10th to ninth in the list, and Airbnb retained its position at fifth in the list.

Underlining the importance of Asian outbound travel, globally and for the U.S., Agoda retained its fourth position in the top 12, while China’s Trip.com entered the U.S. top 12 for the first time.

U.S. hotels also encountered more predictable booking behavior from guests in 2025, following years of larger-scale change, with cancellations, lead times and length of stay remaining relatively consistent. Cancellations declined from 19.22% to 18.78%, placing the U.S. slightly below the global benchmark of 19.15%, while average booking lead times shortened modestly from 31.49 days to 30.57 days, remaining close to the global average of 32.15 days.

With regards to length of stay, the U.S. had one of the longer metrics among major markets, at 1.61 nights, while 72.85% of stays were for one night, a slight increase from an average of 72.45% the year before. This compares with an average length of stay of 1.56 nights in France, where 74% of stays were only night, 1.48 in Germany (78.11% one night stays), 1.43 in Canada (80.26% one-night stays) and and 1.41 in the U.K. (80.5% one night stays).

Further analysis of SiteMinder’s U.S. data shows that:

• ADR decreased modestly by 2.89% year-on-year in 2025, to $247.03 from $254.39.


• Fridays continued to be the most expensive day, with a year-round ADR of $286.57, down slightly from $294.19, while Sundays remained the lowest priced day, at $223.54, down from $231.75.


• July again was the highest-priced month, with an ADR of $269.08; January remained the lowest-priced month, with rates averaging $217.15.


• The share of the two busiest months––July and August––decreased slightly to 20.74% of annual U.S. check-ins, from 20.79%, while January, the quietest month, modestly increased its share of arrivals to 6.05% from 5.73%.

“More consistent booking behavior gives U.S. hotels the predictability they need to plan ahead, which is welcome news for properties facing an evolving guest mix,” said Brian Reising, SiteMinder’s regional VP, U.S. and Latin America. “Hoteliers would do well to use this window of opportunity to offset the modest decline in room rates we saw last year, by crafting packages that drive incremental spend or encourage guests to extend their stay by a night or two.”

He added, “As SiteMinder’s top 12 booking channels list shows, hoteliers are facing a more layered distribution environment that increasingly blends OTAs, direct bookings and B2B platforms. Hotels should ensure their distribution strategy reflects how varied booking behavior has become, meeting travelers wherever they choose to transact.”

The Top 12 booking channels for U.S. hotels in 2025 were:

1. Expedia Group
2. Booking.com
3. Hotel websites (direct bookings)
4. Agoda
5. Airbnb
6. Hotelbeds
7. Global distribution systems
8. OTS Globe
9. Hopper
10. Hostelworld Group
11. WebBeds
12. Trip.com