A survey by Matador Network found that consumers trust generative AI for travel planning more than for other common tasks, with 36% reporting high trust in AI for travel planning.

A survey of more than 1,000 consumers by Matador Network, operator of the GuideGeek AI platform, found that respondents trust generative AI most for travel planning compared to other tasks. When asked to rate their trust in AI on a scale from 1 (no trust) to 5 (complete trust), 36% of respondents indicated complete or near-complete trust in AI to help plan travel.


The survey also found that 33.6% of respondents reported high trust in AI for providing helpful shopping tips, and 33.2% expressed high trust in AI to accurately explain things they do not understand. For work-related tasks, such as writing documents and content, 18.8% reported high trust in AI. In health, 16.9% trusted AI to advise on medical or health issues, and 15.9% trusted AI to help solve personal problems.

Matador Network stated that high levels of trust in AI among travel consumers present opportunities for travel brands to focus on new AI integrations and conversions.