Survey of Travel Leaders Network clients assesses readiness to travel again
Travel Leaders Network, the largest network of travel agencies in North America, conducted a research survey of past and current clients of U.S. Travel Leaders Network member agencies to understand readiness to travel.
The nationwide survey was conducted online from Feb. 26 to March 2, 2021, and 2,783 individuals successfully completed the survey, which found:
- 85 percent said they have already been vaccinated or planned to get vaccinated when eligible.
- One in three have already booked their next vacation.
- 62 percent are planning to take their next vacation in 2021.
- 44 percent said "exploring new places" is what they miss most about traveling.
- 62 percent said if a country required visitors to be vaccinated in order to enter, they would be more likely to visit.
When asked about plans to get vaccinated for COVID-19, a surprising 44 percent of travelers said they had already been vaccinated while 41 percent said they planned to get vaccinated when eligible. Only eight percent said they did not plan to get vaccinated while another eight percent said they haven't decided yet.
"This data is interesting because it suggests travel is a big factor in motivating many people, particularly seniors, who are the most at risk of serious illness or hospitalization from COVID-19, to get vaccinated," said John Lovell, President of Travel Leaders Group. "Compare this traveler population, with a 44 percent already-vaccinated rate, to the general population, where only one in seven have already been vaccinated."
According to The New York Times, on Feb. 26, 2021, 15.1 percent had received one shot of the vaccine while only 7.5 percent received both shots.
Regarding readiness to travel, the Travel Leaders Network survey revealed 32 percent of clients have already booked their next vacation and 24 percent are planning their next vacation. 41 percent are also dreaming of traveling again. Those who are already vaccinated are 20 percent more likely to already have their vacation booked, which indicates being vaccinated gives them the confidence to travel again and they are itching to do so soon.
In terms of timing, 34 percent are planning to take their vacation this spring and summer, an additional 23 percent are planning to travel this fall, and five percent are looking at year-end holidays for travel. In other words, three quarters will be traveling in 2021.
From a destination restrictions perspective, a majority (62 percent) of survey respondents said that if a country required visitors to be vaccinated in order to enter, they would be much more likely (36 percent) or somewhat more likely (26 percent) to visit. For those who have already been vaccinated, 66 percent would be much more likely (41 percent) or somewhat more likely (25 percent) to visit.
When it comes to what people miss about traveling, 44 percent said "exploring new places" and 25 percent said "getting away from it all." Only about one in ten (12 percent) said they miss "returning to places I love." Clearly, the vacations they have in mind are likely to be one-of-a-kind, bucket list type adventures.
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