November 04, 2020
The 5 Biggest Shifts in Travel Shopping and Booking
When it comes to tech, innovation and strategy, the path to recovery for the travel industry demands state-of-the-moment solutions. The most innovative companies and minds are looking at how consumer behavior and attitudes shift in order to better serve travelers and offer the experience they expect.
Executives must make bold decisions about how travel planning, shopping and booking have changed. Recent Phocuswright travel research reveals the 5 biggest shifts in how travelers plan:
- Flexibility is key: the risk of losing money from sudden cancellations or changes looms large in travelers' minds.
- Leisure travelers are hungry for information about what the experience will be like (and will actively seek out cancellation/rebooking policies).
- Travelers want to be informed about safety precautions before booking, even if particular initiatives are not critical to them.
- The uncertainty of COVID-19 has upended the typical timelines for both research and booking, with a change in patterns for different age groups.
- Luckily for providers and marketers, most travelers intend to use the same resources and booking platforms as before COVID-19.
Copyright 2020 Northstar Travel Media LLC. All rights reserved. From https://www.phocuswrightconference.com.
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