One fine body…
December 05, 2018
The Strength of the U.S. Travel Agency Market
Our most recent travel research on this segment shows that travel agents aren't only surviving, they're being courted. The overall U.S. travel agency market is forecast to reach US$127 billion by 2021, up from $112.8 billion in 2017. Driving this growth are air, cruise and specialized sales Ð and customers who are ready to pay someone to take care of their travel needs (rather than losing hours trying to find the best deal).
The agency community (both leisure and corporate) is still the biggest consumer of travel products, and it is thriving alongside online travel agencies (OTAs) and supplier-direct channels. The business going through agents is healthy and solid for the foreseeable future. It is quite possible that the travel ecosystem is finding a happy medium, with agents, OTAs and consumer direct all coexisting peacefully.
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