September 05, 2018

Tours and Activities: A Market on the Move

The global travel activities market - the amount travelers spend in destination while traveling - includes tours, attractions, events, activities (excluding dining and shopping) and transportation. This segment represented 10% of the global travel market in 2016, a larger share than either the rail, car rental and cruise segments (see figure below).
Tours and Activities: A Market on the Move

Tours, activities and attractions represent 70% of the global travel activities segment, with the remainder including sporting events, performing arts and ground transportation. Both the global travel activities market, and the tours and activities sub-category are growing faster than the overall travel industry. Steady advances over the next several years will take the worldwide travel activities market to US$183 billion by 2020.

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Analyst: Phocuswright Research.

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