July 29, 2020
Travel Intention Pulse Survey
Every month, data is culled from MMGY Global’s proprietary Travel Intentions Pulse Survey, providing a comprehensive picture about how safe Americans think it is to travel.
Key Findings from Wave VI of the study:
- Despite the nationwide increase in COVID-19 cases, consumers’ concern about contracting the virus has not increased in the latest survey results.
- This may be the reason that the likelihood of taking a domestic leisure trip within the next six months remained at 40%. More than that (64%) said they expect to book a leisure trip within the next 6 months.
- However, the likelihood to engage in outdoor activities such as visiting a park or a beach on vacation declined in Wave VI. The perceived safety of these activities also declined, which may be attributable to incessant news coverage highlighting crowded beaches.
- Those that were already hesitant to travel, however, are becoming even more cautious. In the most recent survey, 21% indicated they are not at all likely to take a leisure trip in the next six months – up from just 13% in Wave V.
- Although the intent to take a domestic leisure trip remained constant, those expecting to travel for domestic business declined considerably. In the most recent survey, only one-third of confirmed business travelers indicated a likelihood to take a domestic business trip in the next six months – down from 40% in Wave V.
- International travel intent remains low as only 1 in 5 travelers (22%) say they are likely to take an international leisure trip during the next six months – down slightly from the previous wave (24%). Of course, the EU’s recent ban on travel from the U.S. may be contributing to this trend.
- Travelers continue to report being twice as likely to travel by personal car (67%) than by any other form of transportation. And one-third of those respondents are likely to drive 300 miles or more each way from home for a vacation, with 1 in 5 willing to travel 500 miles or more.
- Survey results in the latest wave found that travelers are still reluctant to board a plane. However, those that are willing are much more likely to take a domestic flight (31%) than an international flight (20%).
- After an increase in Wave V, the likelihood of staying in a hotel/resort or vacation home leveled off in this wave. This reinforces the fact that the industry still faces strong headwinds on the path to recovery.
Impact of COVID-19 on Travel Plans
Travel Intentions
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