October 30, 2024

US Travel Industry Ad Spending 2024

After 3 Years Leading All Industries in Spending Growth, Travel’s Outlook Has Moderated


The travel industry remains the smallest advertiser among the nine industry verticals we break out, and its booming ad spending growth cycle is now ending as well. But despite its small size, travel is an important player in search advertising, and its idiosyncratic approach to social and mobile advertising stands out.

Key Question: How much will the travel industry and its subcategories spend on digital advertising this year and through 2026?

US Travel Industry Digital Ad Spending


Key Stat: After a three-year boom following 2020’s pandemic-driven collapse, travel digital ad spending growth will decline to 8.9% this year. Next year will also be muted, but a cyclical upturn awaits in 2026.


Copyright 2024 EMARKETER Inc. All rights reserved. From https://www.emarketer.com. Report by Ethan Cramer-Flood.

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