As other industry verticals rapidly decelerate their ad spending growth, travel’s rebound is maintaining its momentum. After an unexpected 42.7% boom in digital ad spending in 2021, the travel industry is set to increase its ad buying by another 22.5% this year.


KEY STAT: The travel industry will spend 22.5% more on digital advertising this year than in 2021. Only one other industry will increase spending faster (retail), but travel will remain the smallest spender among the industries we track.