September 21, 2022
US Travel Industry Digital Ad Spending 2022
Regaining Altitude Despite Economic Headwinds
As other industry verticals rapidly decelerate their ad spending growth, travel’s rebound is maintaining its momentum. After an unexpected 42.7% boom in digital ad spending in 2021, the travel industry is set to increase its ad buying by another 22.5% this year.
The travel industry will spend 22.5% more on digital advertising this year than in 2021. Only one other industry will increase spending faster (retail), but travel will remain the smallest spender among the industries we track.
Copyright 2022 Insider Intelligence Inc. All rights reserved. From https://www.insiderintelligence.com.
Report by Ethan Cramer-Flood.
To view all articles, check out the
Internet Travel Monitor Archive