July 17, 2019

Wave of Change as Sheraton's New Logo Appears on Hotels Worldwide

Sheraton's transformation continues to build momentum as the newly renovated Portland Sheraton at Sable Oaks becomes first property in the world to display new logo

Marriott International, Inc. announced its continued brand transformation efforts of its most global brand, Sheraton Hotels, as it reveals Portland Sheraton at Sable Oaks as the first property in the world to display the new Sheraton logo for the first time in more than 40 years. The legacy South Portland, Maine property, formerly the Portland Marriott at Sable Oaks, will now become a part of the Sheraton brand portfolio as the newly rebranded Portland Sheraton at Sable Oaks.

Portland Sheraton at Sable Oaks

"The hotel embodies our vision for Sheraton, which centers around being the gathering place for our guests and local community members alike. The speed of the global roll out of the logo is a testament to the excitement and enthusiasm of our owners who are supportive of the transformation and our associates who are eager to bring the new experience to life," said Indy Adenaw, Vice President and Global Brand Lead for Sheraton.

The new logo is currently on display, and the hotel will officially celebrate its reopening as the Portland Sheraton at Sable Oaks and its newly completed $12 million renovation. The renovation includes the redesign of all 226 guestrooms and suites, lobby, all meeting and functions spaces and updated 1,100 sq-ft state-of-the-art fitness center and a remarkably designed new restaurant, City Farmhouse. The Sable Oaks property is known for its spectacular reception or corporate conference space coupled with a level of service and product that second to none. The newly redesigned and renovated Grand Ballroom is 6,648 square-feet serving up to 550 banquet patrons or 900 theater style. Nine meeting rooms with more than 13,000 square-feet of flexible space from 40 to 550 were also part of the renovation. The hotel has beautiful grounds including a gazebo area suitable for outdoor functions.

Copyright 2019 Marriott International, Inc. All rights reserved. From https://marriott.com.

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