Context Marketing is about delivering the right content, to the right people, at the right time. What do we mean by that?
Humans don’t rely on their memory any more – if we want information, we just reach for our devices. And our devices can offer up more information than our brains ever could, therefore developing a greater sense of ‘market research’.
When that device is picked up, there is now an expectation that whatever we are looking for, whether it is an answer, a product or an escape from reality, it will be there with minimal effort. As marketers, and businesses, we need to get smarter at meeting those expectations.
Context marketing is reaching your audiences in those specific moments, understanding what they are looking for, and why!, and delivering the right information to engage with.
Context VS Content
You hear so often that ‘Content is King’, and it is undeniable that content marketing is powerful for organisations of all sizes.
However without context, content doesn’t quite make sense. Your content needs to delivered to the right people at the right time…and most importantly, to give value to someone.
Context gives that value.
Why Context is so Important?
Everyday, your audience is bombarded with messages. Many of these get ignored. Why? Because they are not engaging, timely or relevant.
If your audience isn’t engaging with you, then you are in danger of being forgotten. And this results in a cycle of always looking for new customers, instead of valuing the customers and audience you already have.
Context Marketing is driven by clear SMART goals. This achieves an increase in conversion rates, better quality lead generation, increased customer retention and increased engagement. Meaning more profit in your pocket. And a joyful experience for your customers, every time they interact with your brand.
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