December 11, 2019

What's in Store for the Hotel Sector in 2020: New Skift Research

In our latest report, Skift Research looks forward into 2020 and what the new year could hold for the global economy and the travel industry. Our overall stance is cautiously optimistic. Risk are present, and the global economy is slowing. But importantly, it is still growing.

We still forecast another good year for international tourism flows in 2020, expecting about 40 million new trips in 2020, growing the total by 3 percent to 1.34 billion. Our overall advice is for travel leaders to be prepared but not to panic.

Below is an excerpt from our Skift Research Report that shares our high-level views for the hotel sector. Get the full report here to stay ahead of this trend.


Given hotel performance is generally tied to GDP growth, the economic slowdown in 2019 had an effect on hotel performance as well. Skift Research estimated 2018 RevPAR growth of 3 percent, and according to different sources the actual performance came in just below that at 2.9 percent.

The year 2019, however, has been a year of downgrading expectations. In the United States, RevPAR remains positive but has taken a significant hit with growth for 2019 and 2020 expected to fall below the 1percent mark. This does not seem to be down to a decline in demand, which is actually at record levels. It is instead a result of rapid increase in total room supply, including short-term rentals, leading to uncertainty around pricing. Average daily room rates (ADR) growth has been strained, growing below inflation according to hotel data company STR.

Exhibit 29: U.S. RevPAR Taking a Hit in 2019, Expected to Continue in 2020


Also in other parts of the world, hotel performance has been struggling, and in most cases RevPAR is actually in full contraction mode.

Asia-Pacific relies heavily on Chinese tourists, but outbound travel from China has been hit by the U.S.-China trade war as we have explored earlier. Japan and South Korea, meanwhile, find themselves in their own trade war. The unrest in Hong Kong adds to this downturn.

Occupancy stands out as a clear winner in the Middle East and Africa for the first nine months of 2019, and this is despite rampant oversupply in markets like Dubai as it gears up for Expo 2020. The stronger dollar impacted ADR in the region and would have made the region less attractive to non-dollar visitors from Europe and Asia.

The strong dollar also impacted the hotel sector in Europe, which followed a similar trend as the Middle East and Africa. As traveling outside Europe got more expensive, it is likely that hotels in the region benefited slightly from more intra-regional travel. Europe also benefits from a stronger base of source markets within its region.

Exhibit 30: Americas Only Region with Positive RevPAR by Q3 2019

Americas Only Region with Positive RevPAR

The slowdown in RevPAR, in most cases driven by lower ADR, means a squeeze on revenues while supply continues to outperform room sales. We expect to see a slight slowdown in supply in 2019, although this is likely to pick up in 2020 with the expectation that supply increases to 18.5 million rooms by the end of 2020.

Note that this figure is based on definitions set by hotel data company STR, containing only hotels with 10 or more rooms. The actual available supply in the market will therefore be larger.

Exhibit 31: Supply Expected to Outperform Revenue

Supply Expected to Outperform Revenue

Room revenue, meanwhile, is also set to slow down in 2019 and 2020 but will break the $540 billion mark in 2020.

Exhibit 32: Hotel Revenue Growth Set to Slow Down

Hotel Revenue Growth Set to Slow Down

Copyright 2019 Skift. All rights reserved. From By Wouter Geerts and Seth Borko, Skift Research.

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