Based on traveler type, the group segment held the largest share in 2018, accounting for nearly three-fourths of the global leisure travel market.
The overall stance from Skift Research is cautiously optimistic. Risk are present, and the global economy is slowing but still growing.
The vast majority of marketers will abandon their efforts to personalize their marketing over the next five years, a new report from Gartner has revealed.
While global long-haul travel is projected to grow an average of 4.8% annually through 2023, the pace of U.S. growth is projected to be just half of that figure - 2.4%.
According to the Global Advertising Expenditure report from Zenith, newspaper ad spend will shrink by 4.5% a year to 2022, and magazines will shrink by 8.1% a year.
Increase in demand in the travel and tourism industry due to ease of use and convenience, and growing reliance on online transactions are expected to drive the market.
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