Magic Kingdom at Walt Disney World


The Americas theme park industry remains concentrated in the U.S. and still accounts for a high share of theme park attendance worldwide. While attendance at the top 25 theme parks worldwide increased 2.4% from 2023, North American parks remained relatively flat, showing a minor decline of 0.3%. This reflects a normalization of post-pandemic recovery patterns, and when combined with earnings reports, indicates a trend of operators focusing on revenue optimization rather than pure volume growth.

Within the U.S., Florida kept its position as the hub of theme park activity with 76.4 million visitors across eight parks. California ranked second, with 47.9 million guests for six parks. Once again, Walt Disney World’s Magic Kingdom topped the chart with 17.8 million visitors, but the major news story of 2024 was the corporate merger of Six Flags and Cedar Fair, creating the largest regional park operator in the Americas. The merger represented broader industry consolidation trends, as operators sought scale advantages in procurement, technology investment, and operational efficiency.

Here is how Amusement and Theme Parks fared in North America during 2024:

Top 20 Amusement/Theme Parks in North America
2024 Rank Park & Location % Change
2023-2024
2024 2023 2022 2021
1
 Magic Kingdom at Walt Disney World
 Lake Buena Vista, FL
0.7%
17,836,000
17,720,000
17,133,000
12,691,000
2
 Disneyland Park
 Anaheim, CA
0.5%
17,337,000
17,250,000
16,881,000
8,573,000
3
 Epcot at Walt Disney World
 Lake Buena Vista, FL
1.3%
12,133,000
11,980,000
10,000,000
7,752,000
4
 Disney's Hollywood Studios
 Lake Buena Vista, FL
0.3%
10,333,000
10,300,000
10,900,000
8,589,000
5
 Disney's California Adventure
 Anaheim, CA
0.5%
10,050,000
10,000,000 9,000,000 4,977,000
6
Univeral Studios Florida
Orlando, FL
-2.6% 9,500,000 9,750,000 10,750,000 8,987,000
7 Universal's Islands of Adventure
Orlando, FL
-5.5%
9,450,000
10,000,000 11,025,000 9,077,000
8
Disney's Animal Kingdom
Lake Buena Vista
0.3% 8,800,000 8,770,000 9,027,000 7,194,000
9
Universal Studios Hollywood
Universal City, CA
-9.9%
8,700,000 9,660,000 8,400,000 5,505,000
10
Knott's Berry Farm
Buena Park, CA
6.5% 4,503,000 4,228,000 3,899,000 3,681,000
11
SeaWorld Orlando
Orlando, FL
0.1% 4,347,000 4,342,000 4,454,000 3,051,000
12
Seaworld San Diego
San Diego, CA
0.8%
4,022,000 3,990,000 3,507,000 2,800,000
13 Busch Gardens Tampa Bay
Tampa, FL
-0.6% 3,975,000 4,000,000 4,051,000 3,210,000
14
Cedar Point
Sandusky, OH
5.0% 3,780,000 3,600,000 3,444,000 3,327,000
15
Kings Island
Mason, OH
5.0% 3,465,000 3,300,000 3,340,000 3,181,000
16
Six Flags Magic Mountain
Valencia, CA
0.5% 3,317,000 3,300,000 2,993,000 3,047,000
17
Canada's Wonderland
Vaughan, ON, Canada
1.0% 3,264,000 3,232,000 3,768,000 587,000
18
Dollywood
Pigeon Forge, TN
0.8% 3,144,000 3,121,000 –– ––
19 Six Flags Great America
Gurnee, IL
5.0% 3,045,000 2,900,000 2,535,000 2,675,000
20
Hershey Park
Hershey, PA
0.0% 3,000,000 3,000,000 3,223,000 3,012,000
TOP 20 TOTAL ATTENDANCE -0.3% 144,001,000 144,443,000 140,483,000 104,829,000

Source: 2024 TEA Global Experience Index TM


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