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Internet Travel Monitor - Marketing & Research

July 17, 2013

SRDS Sets Standard...Again

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JOHNS CREEK, GA - For nearly 100 years, top tier advertising agencies and marketers have relied upon Standard Rate & Data Service, SRDS.com, to provide Apples-to-Apples media comparisons.

Compete.com is now used to report Unique Visitors Per Month by SRDS. Analytics tools can be set-up to skew things many ways. So, SRDS gets audience data from Compete.com and reports standardized comparative numbers. That is a big deal.

Since founded in 1919, Standard Rate & Data Service has selected these standards for reporting media audiences:
  • ABC (Audit Bureau of Circulation, founded 1914) for Consumer Newspaper + Magazines;


  • BPA (Business Publication Audits, founded 1931) for B2B Trade Magazines;


  • Arbitron (Founded 1949) for Radio audiences;


  • Nielsen TV Ratings (Founded 1950) for Network + Cable Television audiences;


  • Compete.com (Founded 2000) for Internet Websites
It’s good to know that 3rd-Party, Apples-to-Apples comparisons are available to truly compare websites! If you seek to know the real audience size of different websites you may want to subscribe to SRDS. Alternatively, you can sign up for a free account and obtain basic comparative audience information by accessing Compete.com direct.


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