Internet Travel Monitor - Marketing, Research & Tech

April 17, 2019

Travelzoo Reveals the Key to Happiness: Travel More Spontaneously

Travelzoo® today published the results of its Spring Travel Trends Survey*, revealing that people who travel spontaneously tend to be happier and more content with life than those who don't. Almost half (49%) of respondents who self-identify as spontaneous leisure travelers strongly perceive themselves as happy, while only a third of non-spontaneous travelers say they feel happy in life.

"Spontaneous travel" refers to unplanned travel in terms of timing and/or location, such as a last-minute weekend getaway or a trip to an unexpected destination. For the purposes of the survey, a "spontaneous leisure traveler" is someone who took at least one spontaneous trip of two days or more in 2018. The survey results indicate that spontaneous leisure travel is a well-accepted concept, with 83% of survey respondents reporting that they will consider taking a spur-of-the-moment trip in 2019.

Spontaneous travelers are positive and confident

Spontaneous travelers are almost twice as often to state that they are happy most of the time and can handle unexpected challenges in life, compared to non-spontaneous travelers. 40% more spontaneous travelers than non-spontaneous travelers said they were content and satisfied with their lives, and feel connected with family, friends and the world. These rates are consistent across all the countries that participated in the survey: Australia, Canada, China, France, Germany, Hong Kong, Japan, Spain, the U.K., and the U.S.

Spontaneous travel is motivated by internal needs

Spontaneous travelers appear to take trips to satisfy internal needs more than because of external factors. Travelzoo's survey results show that the top two motivations are the need to unwind and relax (46%) and the desire to get away and do something special (43%). These motivations co-exist with, but were more frequently cited by respondents, than external influences such as the wish to visit a specific destination (32%), or attend a specific activity or event (30%).

Spontaneous travelers look for inspiration

Travelzoo's survey results indicate that spontaneous travelers actively seek out information and ideas to be inspired. Almost no spontaneous traveler (less than 4%) would go on a trip without feeling the call of their internal desire to try out a special travel experience, compared to 17% of non-spontaneous travelers. In fact, 26% of spontaneous travelers try five or more sources of information to get the most unusual, quirky or off-the-beaten-track travel ideas, in contrast to only 13% of non-spontaneous travelers.

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