Internet Travel Monitor - Marketing, Research & Tech

May 8, 2019

UK Destinations Top Americans' European Summer Travel List, Paris Prevails And Iceland Holds Steady

Travel data by Allianz Global Assistance Reveals Edinburgh Climbs, Germany and Greece Slip in Rankings

For the fifth year running, London and Paris are the two most popular summer destinations for Americans traveling to Europe. Great Britain's capital city tops the list and will welcome one out of every four European trips reviewed by Allianz Global Assistance, which is an increase of five percentage points since 2018.

Despite concerns of overtourism, Reykjavik's popularity with Americans endures as the city holds steady at #3 for the second year in the row. England continues to attract U.S. travelers, despite facing uncertainty with the stalled Brexit discussions between Britain and the European Union. Emerging destinations include smaller but vibrant United Kingdom cities like Manchester, England (#17) making its debut. This year, Edinburgh, Scotland (#8) climbs up from #13 last year and #16 in 2017, while Brussels, Belgium (#19) is back on the list for the first time since 2015.

Paris holds on to the number two spot for Americans' summer travel to Europe this year, despite ongoing civil protests across France, and in the wake of destruction to a historic landmark, Notre Dame. German destinations are on the decline this year, with both Munich (#20) and Frankfurt (#15) falling five spots from last year, and Berlin (#21) edged out completely, perhaps in part due to negative publicity on geopolitical issues. Similarly, travel to Athens, Greece continues to drop year over year. The city went from the #4 most popular European summer destination in 2017, to #8 in 2018 and #12 this year.

Allianz Global Assistance reviewed trips planned for travel from the United States to Europe from May 25 – September 3, 2019. More than half (55 percent) of Americans traveling to Europe this summer will stay for seven days.

The top 20 destinations are: London, United Kingdom (25 percent); Paris, France (13.3 percent); Reykjavik, Iceland (12.3 percent); Dublin, Ireland (6.8 percent); Rome, Italy (4.6 percent); Amsterdam, Netherlands (4.2 percent); Barcelona, Spain (3.7 percent); Edinburgh, Scotland (3.3 percent); Madrid, Spain (3.1 percent); Lisbon, Portugal (2.7 percent); Milan, Italy (2 percent); Athens, Greece (1.9 percent); Nice, France (1.5 percent); Zurich, Switzerland (1.5 percent); Frankfurt, Germany (1.4 percent); Prague, Czech Republic (1.1 percent); Manchester, United Kingdom (1.1 percent); Venice, Italy (1 percent); Brussels, Belgium (1 percent); Munich, Germany (.9 percent).

The data of U.S. travelers' 2019 Summer traveling plans was gathered by analyzing the number of travelers that went through the online booking process of airfare for partners offering Allianz Global Assistance travel to generate itineraries for roundtrip flights from US airports to Europe during the Summer season (5/24/19 to 9/3/2019) for trips between 5-8 days in length.

Destination 2019 Rank 2018 Rank 2017 Rank
London 1 1 1
Paris 2 2 2
Reykjavik 3 3 17
Dublin 4 6 6
Rome 5 4 3
Amsterdam 6 5 7
Barcelona 7 7 5
Edinburgh 8 13 16
Madrid 9 9 8
Lisbon 10 N/A 15
Milan 11 14 13
Athens 12 8 4
Nice 13 11 N/A
Zurich 14 12 11
Frankfurt 15 10 9
Prague 16 16 20
Manchester 17 N/A N/A
Venice 18 17 10
Brussels 19 N/A N/A
Munich 20 15 12

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