GROUPS SPEND MORE $$ THAN ALL OTHER LEISURE TRAVEL
Reaching each type of group planner costs time and $$
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2016 USA Travel Market - $947.1 Billion Travel Industry
Sources American Bus Association (ABA), American Marketing Association (AMA), Hotel Business Review, Leisure Group Travel, Meetings & Conventions, National Association of Reunion Managers, National Association of Sports Commissions, NTA Services Inc, Premier Tourism Marketing, Student Youth Travel Association, Travel Weekly, U.S. Department of Commerce - International Trade Administration, U.S. Department of Labor - Bureau of Labor Statistics, U.S. Travel Association (USTA), WeddingReport.com.