September 2020 Content Marketing & ROI Report - Actual

Featured	Content Marketing	Impressions
		Current Month	Campaign To Date
TRIPinfo.com 24/7/365 Online	Home Page Display: August 2020, December 2019	2,962	29,778
Weekly Newsletters	09/30/20, 09/02/20, 08/05/20, 07/01/20, 04/22/20, 03/25/20, 02/12/20, 12/18/19, 10/16/19	1,238	6,350
Quarterly Digital Magazines*	Shopping, Meetings, Maps, Lodging	255	3,063
Total Impressions		4,455	39,191

	Clicks
	Current Month	Campaign To Date
Clicks to your website and video from TRIPinfo	395	2,571
The USA travel industry average CTR is 0.05%. Yours is 131x that.	Click-Thru Rate = 6.56%
Confirm Your Clicks: Search your Google Analytics > Reports > Campaigns > All Campaigns > TRIPinfo

Media Package	Investment
	Cost-Per-Click	Campaign To Date
12-Month Wide Skyscraper, Mobile Adhesion Banner & Video on Market & Festivals Pages + Text Ads on Market, Tables, Tour Index & Video Index + 1/4-Page Ad Each Issue of Quarterly Digital Magazine + 6 Newsletter Features Campaign Start 10/2019; $6,900 Annual Buy	$2.68	$6,900