September 2018 Content Marketing & ROI Report

Actual Advertiser Sample

Our audience is Group + Tour + Agent + Team Meeting + Religious + Reunion + Event + Sport + Student + Wedding + International Planners. Traffic is filtered to remove search engine spiders, bots & page requests not fully transmitted.
INVESTMENT
CURRENT
MONTH
CAMPAIGN
TO DATE
12-Month Wide Skyscraper, Mobile Adhesion Banner & Video on Market Page & State Meetings Page + Text Ads on Market, Tables, Tour Index & Video Index + 1/4-Page Ad Each Issue of Quarterly Digital Magazine + 6 Newsletter Features
Campaign Start 10/2017;  $6,900 Annual Buy
$575
$6,900
FEATURED CONTENT MARKETING + BONUS
Home Page Display:
May 2018
Weekly Newsletters:
08/29/18, 07/18/18, 05/16/18, 03/07/18, 01/31/18, 11/29/17, 10/18/17
Quarterly Digital Magazines:
Casinos, Attractions, Transportation, Sports
IMPRESSIONS DATA
CURRENT
MONTH
CAMPAIGN
TO DATE
TRIPinfo.com 24/7/365 Online
17,013
67,926
Weekly Newsletters
917
12,398
Quarterly Digital Magazines*
159
2,878
Total Impressions
18,089
83,202
CLICKS DATA
CURRENT
MONTH
CAMPAIGN
TO DATE
Clicks to Your Website or Video
247
1,801
CONFIRM CLICKS: Search Your Google Analytics > Reports > Campaigns > All Campaigns > TRIPinfo
Click-Thru Rate
1.37%
2.16%
WHY CLICK-THRU RATE (CTR) IS IMPORTANT
Domestic Travel Display Ads average CTR = 0.05%. Your TRIPinfo CTR is 43x the industry average. Many marketers budget Cost-Per-Thousand (CPM) of Ad Impressions, assuming the industry average Click-Thru Rate. But if a medium delivers 43 times the industry average CTR, that same multiplier should apply to the CPM budget for an Engaged Audience!
GROUP TRIP PLANNERS SPEND MORE TIME HERE THAN ANY TRAVEL SITE
A click from one of 45,000+ monthly TRIPinfo Group Trip planners has buying power 10x-375x times more than consumers, who spend < $4,000/year for family vacations. Multi-media impressions boost CTR!

*ISSUU reports real Impressions for Digital Magazines -- more detail than Distribution.

TRIPinfo utilizes respected web analytics from the following sources:
Amazon Web Services Comcast Google Analytics issuu Quantcast StatCounter
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