September 2018 Content Marketing & ROI Report

Actual Advertiser Sample

Our audience is Group + Tour + Agent + Team Meeting + Religious + Reunion + Event + Sport + Student + Wedding + International Planners. Traffic is filtered to remove search engine spiders, bots & page requests not fully transmitted.

INVESTMENT	CURRENT MONTH	CAMPAIGN TO DATE
12-Month Wide Skyscraper, Mobile Adhesion Banner & Video on Market Page & State Meetings Page + Text Ads on Market, Tables, Tour Index & Video Index + 1/4-Page Ad Each Issue of Quarterly Digital Magazine + 6 Newsletter Features Campaign Start 10/2017;  $6,900 Annual Buy	$575	$6,900

FEATURED CONTENT MARKETING + BONUS
Home Page Display:	May 2018
Weekly Newsletters:	08/29/18, 07/18/18, 05/16/18, 03/07/18, 01/31/18, 11/29/17, 10/18/17
Quarterly Digital Magazines:	Casinos, Attractions, Transportation, Sports

IMPRESSIONS DATA	CURRENT MONTH	CAMPAIGN TO DATE
TRIPinfo.com 24/7/365 Online	17,013	67,926
Weekly Newsletters	917	12,398
Quarterly Digital Magazines*	159	2,878
Total Impressions	18,089	83,202

CLICKS DATA	CURRENT MONTH	CAMPAIGN TO DATE
Clicks to Your Website or Video	247	1,801
CONFIRM CLICKS: Search Your Google Analytics > Reports > Campaigns > All Campaigns > TRIPinfo
Click-Thru Rate	1.37%	2.16%

WHY CLICK-THRU RATE (CTR) IS IMPORTANT

Domestic Travel Display Ads average CTR = 0.05%. Your TRIPinfo CTR is 43x the industry average. Many marketers budget Cost-Per-Thousand (CPM) of Ad Impressions, assuming the industry average Click-Thru Rate. But if a medium delivers 43 times the industry average CTR, that same multiplier should apply to the CPM budget for an Engaged Audience!

GROUP TRIP PLANNERS SPEND MORE TIME HERE THAN ANY TRAVEL SITE

A click from one of 45,000+ monthly TRIPinfo Group Trip planners has buying power 10x-375x times more than consumers, who spend < $4,000/year for family vacations. Multi-media impressions boost CTR!